Short Range Trends:
TV stations will lose ad revenue.
The Sopranos will be missed.
Return on investment will be key in advertising.
Blue Ray or HD, who cares? we are going to download everything anyway.
More targeting more relevance.
P.R is becoming more important.
Long Range Trends:
Pay per view for new TV shows
Product placement will grow.
Adverts in new places, mobiles, games etc..
Nobody likes ads anyway, they just want good products and services.
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