Your trends

Innovation
Here is Guy Kawasaki helping you make your own trends


Strategy and Innovation
Smart growth strategies from former Starbuck's executive Kerry Plemmons
Here

Irish Weather

Short Range Trends:
Getting hotter in the East and South.
Getting wetter in the North and West.

Long Range Trends:
If the gulf stream goes away, then Ireland and Northern Europe will get much colder, with some predicting snow on the ground 100 days per year.

Dublin Property

Short Range Trends:
No more petrol stations.

Long Range Trends:
City centre property prices will increase in value as transport costs rise.

Dubai

Short Range Trends:
Continued insane expenditure on tourism
Rising labour costs

Long Range Trends:
The oil runs out....tourism is supposed to replace the oil revenue ,but there is no oil for the planes.

Computers

Short Range Trends:
Never delete anything!
Only flash drives in laptops.
M-RAM
Phones=laptops
Excess processing capacity, what to do with it?

Long Range Trends:
Spintronics
Semantics

Pharmaceutical

Short Term Trends:
Bounties on specific illness, i.e €800m to develop a drug to treat bird flu.

Long Term Trends:
Break up of the pharmaceutical value chain, research, clinical trials and manufacturing will split.

Finance

Short Term Trends:
Credit risk is being under estimated.
Interest rates will rise slightly (ECB) and then fall slightly.

Long Term Trends:
Interest rates will rise to curb energy inflation.

Nations

Short Term Trends:
Japan, Germany and Italy are in big trouble. Too many old people.

Long Term Trends:
China is in big trouble, not enough young people, due to one child policy.

Jobs and Careers

Short Term Trends:
Recruitment agencies will suffer the same fate as real estate agents, their matching function will be taken by online databases.

Long Term Trends:
Farming and manufacturing jobs could return to the developed world, once transport prices rise.

Music

Short Range Trends:
Barriers to entry are low, expect continued diversification. More and more bands.
Bye bye DRM

Long Range Trends:
Artists will only make money from live gigs, recordings will serve as marketing.

Media

Short Range Trends:
TV stations will lose ad revenue.
The Sopranos will be missed.
Return on investment will be key in advertising.
Blue Ray or HD, who cares? we are going to download everything anyway.
More targeting more relevance.
P.R is becoming more important.

Long Range Trends:
Pay per view for new TV shows
Product placement will grow.
Adverts in new places, mobiles, games etc..
Nobody likes ads anyway, they just want good products and services.

Energy

Short Range Trends:
Biofuels will destroy rain forest and raise food prices.
Peak oil will hit.
Nuclear will be back in fashion.

Long Range Trends:
Hydrogen could be the answer.
Solar is a big part of the answer.
Biofuels will be forgotten.
Ways to reduce transmission loss will be big.
Natural gas prices will rise faster than oil.

Medical

Short Range Trends:
Increasing self diagnosis using the internet.
Medical tourism.
commodity cosmetic procedures.
Antibiotics will fail.
Hospitals will spend more on being cleaner.


Long Range Trends:
MRI scanners in every doctors office.
Long distance diagnosis by doctors in Delhi.
Genome mapping for under $1000.
Personalized medicine using our mapped genomes

Real Estate

Short Range Trends:
Online property databases will begin to replace real estate agents.

Long Range Trends:
No more real estate agents.

Legal

Short Range Trends:
Property related areas such as conveyancing and title search will become the domain of specialist non legal firms.

Long Range Trends:
No more common law lawyers,contact for details.

Retail

Short Range Trends:
No more check outs.
RFID everywhere.
Increased customer profiling, loyalty cards.
No more video dvd rental stores.
No more repair shops.

Long Range Trends:
No more music/dvd/game stores.
Rising energy and transport costs will push up food prices and change supply chains.
Lower food miles.

Construction

Short range trends:
Off site construction methods.
Buildings Energy performance will become more important.

Long range trends:
Automated construction due to rising labour costs.
Increased energy costs as a percentage of total build cost.