Games

Short
The success of the Wii in unlocking new markets will be copied by Sony and Microsoft, expect family and female focused games, along with a copycat controller system.
Games budgets will continue rise and rise, along with our expectations.


Long
Templates for game types will emerge i.e. a first person shooter game engine, which can be modified easily. This is already happening with some game components, such as Havok's physics engine.
This trend will assist users in developing their own content, based upon game engines, thus bringing the cost of game development down.

Media

Short Range Trends:
TV stations will lose ad revenue.
The Sopranos will be missed.
Return on investment will be key in advertising.
Blue Ray or HD, who cares? we are going to download everything anyway.
More targeting more relevance.
P.R is becoming more important.

Long Range Trends:
Pay per view for new TV shows
Product placement will grow.
Adverts in new places, mobiles, games etc..
Nobody likes ads anyway, they just want good products and services.