Publishing

Short:
The Economist had a good story on Flavor Pill and Le Cool this week. Both are good examples of developing media trends, acting as a cultural filter and growing via word of mouth. Both are also very profitable.

Long:
Books won't go out of fashion, the type of paper will change. I don't know what to, but i do know that backlit screens hurt my eyes.

Amercian TV

Short:
From the look of Hero's ,the network agreement over adult themes, violence, sex and language is breaking up. This is largely thanks to HBO. Its a good step, TV in America is finally growing up.
More and more product placement as the effectiveness of traditional adverts falls off.

Long:
There is huge scope for new business models in content delivery, as the advert supported model falls apart.
Digitalization allows delivery of more relevant commercials, but its a doubled edged sword as it gives media consumers so much choice that they don't have the time to be interrupted, even if its relevant.

Media

Short Range Trends:
TV stations will lose ad revenue.
The Sopranos will be missed.
Return on investment will be key in advertising.
Blue Ray or HD, who cares? we are going to download everything anyway.
More targeting more relevance.
P.R is becoming more important.

Long Range Trends:
Pay per view for new TV shows
Product placement will grow.
Adverts in new places, mobiles, games etc..
Nobody likes ads anyway, they just want good products and services.